[May Point Network] In May 2010, the "World Tourism and Travel Summit Forum" will be held in Beijing to showcase and promote Beijing's high-end tourism resources and products; followed by the "2010 Beijing International Business Conference Awards...
[May Point Network] In May 2010, the â€œWorld Tourism and Travel Summit Forumâ€ will be held in Beijing to showcase and promote Beijing's high-end tourism resources and products; followed by the â€œ2010 Beijing International Business Conference Awards Tourism Exhibitionâ€ is expected to become Asia Pacific's most famous international high-end business conference awards travel exhibition. In 2012, the â€œInternational Incentive Travel Association Annual Meetingâ€, the highest-level event for high-end incentive travel, will also be featured in Beijing.
According to tourism sources, several major business awards and tourism events around the world have gathered in Beijing, which means that Beijing has entered the ranks of international high-end business travel cities like other tourist cities such as New York, Paris and Tokyo.
Beijing ranks among the top high-end business travel cities
Business, conference and incentive travel, which are mostly customized by corporate customers for their employees, have always had outstanding advantages such as large scale, long time, high grade and high profit. They are representative forms of high-end tourism market in the world and are recognized as The "gold mine" of tourism. The destination city of high-end business travel must not only have rich tourism resources such as scenic spots, but also must have certain strength in infrastructure such as aviation, ground transportation and exhibition equipment. Previously, only a few cities in Tokyo, New York, and Paris were eligible.
â€œAs a historical and cultural city with a history of more than 3,000 years of city construction, Beijing has a large number of cultural heritage and scenic spot resources. These are Beijing's unique resource advantages. However, in the past, due to bottlenecks in infrastructure such as aviation and exhibitions, many entries have been made. Tourists were turned away.â€ The person in charge of the Municipal Tourism Administration said that the hosting of the Olympic Games, the completion of the trial operation of Terminal 3 of the Capital Airport and the gradual improvement of the infrastructure of Beijing's large-scale conference and exhibition have all held large-scale international conferences in Beijing. It has provided conditions for attracting business and award-winning tourists.
Large-scale exhibitions gather to cultivate high-end tourism market
According to the information provided by the Municipal Tourism Administration, since last year, Beijing has increased its market promotion efforts focusing on neighboring countries and regions, and vigorously cultivated high-end tourism markets such as conferences, awards, and studies.
For example, Beijing successfully hosted the â€œ6th Beijing International Tourism Expoâ€, attracting 593 exhibitors and 200 special buyers from 82 countries and regions, 25 provinces and autonomous regions, Hong Kong, Macao and Taiwan regions. During the exhibition, buyers and exhibitors negotiated nearly 5,000 times, with a contract value of about 2.5 billion yuan, bringing direct consumption income of 72 million yuan to Beijing.
In addition, Beijing successfully co-hosted the â€œ2009 Beijing International Business Conference Awards Exhibitionâ€ with Reed Exhibitions, attracting nearly 5,000 professionals from the industry, and invited 231 international invited buyers to participate. Up to 4,650 games. At the same time, the 11th Beijing International Tourism Festival was held, which attracted 25 floats, 53 performance teams, 57 tourism companies and more than 4,800 Chinese and foreign performers from 71 countries and regions to participate in the opening performances and costumes. The 3-day Olympic Center District stage performance and tourism exhibition has the largest scale ever.
High-end tourism industry faces opportunities for development
â€œAt present, more than 400,000 foreign companies have established branches or offices in China, including internationally renowned companies such as Intel, Citizen, Shell, Lenovo and HSBC. They are all target buyers of business travel. This will be Beijing. The high-end tourism industry brings market opportunities." The relevant person in charge of the Municipal Tourism Administration said.
According to reports, since last year, the city has carried out tourism promotion with internationally renowned sports and cultural activities as carriers. Such as the use of the Spanish Football League, the Los Angeles Lakers home NBA league, F1 World Championships Shanghai station competition, China Open, the same song United States, Beijing large-scale concerts and other internationally renowned sports events and cultural events, planning implementation The tourism marketing of North America and Northern Europe and the image promotion of the main source of customers in China have further enhanced the international brand influence of Beijing tourism.
The promotion from the policy level has greatly promoted the development of high-end tourism. In 2009, Beijing set up a special fund of 10 million yuan to encourage tourism companies to actively participate in the development and development of high-end tourism products, and vigorously develop high-end inbound tourism markets such as business, conferences and incentives. (Beijing Daily)
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