Shanda will officially enter the tourism industry

[Maidian.com] "We are planning to use new technologies to enter the traditional tourism business in an innovative way." Today (March 1), when the fourth quarter of 2009 was released, Shanda Chairman and CEO Chen Tianqiao...

[May Point Network] "We are planning to use new technologies to enter the traditional tourism business in an innovative way." Today, (March 1) 2009 fourth quarter earnings report, Shanda Chairman and CEO Chen Tianqiao first time I talked about tourism. At this point, the question mark that the media has been chasing in the past three months has finally come to an end.

Chen Tianqiao said: “Shengda will make full use of its scale, expertise and interactive entertainment experience to provide next-generation entertainment applications. This is in line with our long-term commitment to promoting online and offline interactions for users, as well as virtual worlds and The integration of the real world provides convenience."

The industry has done a comparison: the earliest tourism is the interaction between people and landscapes. The current theme park tourism is the interaction between people and machines. From the grand decision-making point of view, whether to make future tourism into a human interaction ?

It is understood that Shanda Tourism will focus on the existing game, literature, music, film and television industries in the product content, and integrate into the entire entertainment industry chain; and in the technology model will rely on the Internet of Things, reality and reality Combine and artificial intelligence. Shanda Tourism “does not make reservations or book tickets” and will never repeat the traditional tourism business model.

Analysts pointed out that the key node layout of Shanda's future development has been perfected, and how to play synergy in the future will be the key. In addition, as a traditional service industry, tourism has already had deep-rooted consumption views and models in the eyes of ordinary people. How to conduct effective marketing to scream for the unusual “grand tour” is also a need for Chen Tianqiao to do a good job. homework. (CBSi China·ZOL)

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